Care Sector
Marketing for Care
Homes & Providers
Helping care homes, domiciliary providers, and residential care services reach the families who need them — with marketing that's warm, trustworthy, and CQC-aware.
Who We Work With
Vita works across the full spectrum of care provision — from family-run homes to national care groups.
Residential Care Homes
Family-run and group residential care homes providing long-term care.
Domiciliary Care Providers
Home care agencies providing personal care, companionship, and support.
Nursing Homes
Registered nursing homes providing complex and specialist nursing care.
Dementia Care Specialists
Specialist dementia care homes and day services.
Supported Living Providers
Supported living services for adults with learning disabilities and mental health needs.
End-of-Life Care
Hospices and palliative care services providing end-of-life support.
Challenges We Understand
Care sector marketing is unlike any other. These are the challenges that matter most — and the ones Vita is built around.
The Trust Problem
Reaching Families at the Most Difficult Moment
A family researching care for a loved one is often doing so under significant emotional stress, time pressure, or both. Your marketing needs to be warm, honest, and reassuring — not salesy. Vita understands this completely and builds care sector marketing with this reality at its centre.
The CQC Sensitivity
Marketing Around Your CQC Rating
CQC ratings are one of the first things families check. How you present your rating, how you talk about inspection outcomes, and how you communicate improvement plans all require careful handling. We know the sensitivities and build your marketing accordingly.
The Competition Problem
Standing Out in a Crowded Local Market
Most care providers look the same online — generic photography, similar copy, undifferentiated positioning. Vita finds what genuinely makes your setting different and builds marketing that communicates it clearly.
How We Help Care Providers
Every service we offer is built with care sector sensitivities at its centre — from CQC compliance to the family decision journey.
Marketing Strategy
Direction built around your specialism, your audience, and your goals.
A plan built around the family decision journey and your local market.
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Paid Media
Compliant campaigns across Google and Meta that reach patients actively searching.
Reaching families searching for care options in your area at the right moment.
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Branding & Creative
Visual identities and brand voices built on trust and professional credibility.
An identity that communicates warmth, safety, and professional care.
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Social Media
A consistent, compliant presence that builds your reputation post by post.
Content that builds community trust and shows families what life is like.
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Website Creation
Professional websites that build trust, reflect expertise, and convert visitors.
A website that reassures families and clearly explains what you offer.
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Content Creation
Blogs, video, photography and copy that educate your audience and build authority.
Stories and guides that build trust long before a family makes contact.
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CQC-Aware Marketing
Care sector marketing operates in a uniquely sensitive environment. Vita understands the considerations that matter most.
CQC Rating Presentation
How to reference your CQC rating appropriately — celebrating Good or Outstanding ratings, communicating transparently around Requires Improvement.
Safeguarding Sensitivity
Care sector marketing must never compromise safeguarding — particularly when featuring residents, service users, or vulnerable individuals.
Family Decision Journey
Understanding that care decisions involve multiple family members, extended timelines, and significant emotional weight — and marketing accordingly.
Regulatory Language
Avoiding claims that misrepresent what your service offers or the outcomes it delivers — language that is warm and accurate, never overselling.
Our Work in the Care Sector
A concept project showing how Vita approaches care sector briefs.
Lakeview Care Home
Trust-building for a family-run care home.
View Concept Case Study →Concept project — created to demonstrate Vita's approach and capability.
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Care home marketing is such a sensitive area — you're talking to families at some of the hardest points in their lives. Vita understood that from the very first conversation. The content they create is warm, honest, and genuinely reflects what we do.
Registered Manager, Residential Care Home — West Midlands — Concept testimonial
Testimonial shown for illustrative purposes. Real client testimonials coming soon.
Ready to Reach More Families?
Let's talk about what better marketing could mean for your care setting.