Insights for Health, Care & Wellness
Our thinking on marketing, compliance, and what it takes to build a standout brand in the healthcare sector.
The Vita Approach: Why We Only Work with Health, Care & Wellness Brands
The problem with generalist agencies in healthcare, what sector-exclusivity means in practice, and why compliance knowledge matters.
How Domiciliary Care Providers Can Build Trust Online Before a Family Ever Makes Contact
The family decision journey, what builds trust (reviews, staff profiles, transparency), and website essentials for domiciliary care.
Why Your Care Home Needs a Marketing Strategy (And How to Build One That's CQC-Aware)
Why care homes struggle with marketing, CQC sensitivities, what families search for, and how to build trust online with a realistic budget.
Social Media for Healthcare Professionals: What You Can and Can't Say
GMC/GDC rules on social media, CAP codes for health claims, what counts as advertising, and patient confidentiality in the digital age.
Personal Branding for Private Consultants: How to Stand Out in a Competitive Market
Why private specialists need a personal brand. Components, digital presence, and compliant self-promotion for consultants and sole practitioners.
What the ASA Actually Says About Healthcare Advertising — And What It Means for Your Practice
Understanding ASA guidelines for healthcare marketing. What 'substantiated claims' means, common mistakes to avoid, and a practical compliance checklist.