Service
Paid Media
Compliant, targeted advertising across Google and Meta — reaching patients and clients who are actively searching for exactly what you offer.
Advertising That Reaches the Right People
Paid advertising is the fastest way to put your practice in front of people who are actively looking for your services. A GP offering private consultations, a physiotherapist targeting sports injuries, a care home reaching families researching residential care — paid media puts you there at the exact moment they're searching.
But healthcare advertising is complicated. The ASA, CAP codes, and professional body guidelines place strict rules on what you can and cannot claim. Vita builds campaigns that perform and comply — you never have to choose between the two.
Google Search
captures patients at the highest point of intent
Meta Ads
reaches families and carers in the research phase
100%
of ad copy reviewed against ASA and CAP codes before launch
What's Included
Everything you need to run compliant, high-performing paid campaigns — managed end to end by Vita.
Google Search Campaigns
Keyword research, ad copy, match types, and bid strategy — all built around the specific terms your patients are searching.
Google Display & Remarketing
Visual ads that keep your practice front of mind for people who've visited your website or fit your audience profile.
Meta Advertising
Facebook and Instagram campaigns targeting by location, demographics, and interests — reaching families, carers, and individuals in the research phase.
ASA & CAP Compliance Review
Every headline, body copy line, and landing page claim reviewed against the ASA Advertising Codes and CAP health claim rules before anything goes live.
Audience & Keyword Strategy
Deep research into how your patients and clients search — including long-tail terms, local modifiers, and competitor gap analysis.
Monthly Reporting
Plain-English performance reports every month — impressions, clicks, leads, cost per enquiry. No dashboards to learn, no jargon.
Built for Compliance from Day One
Every paid media campaign and deliverable we create is reviewed against the regulatory framework relevant to your profession — ASA guidelines, CAP codes, GMC and GDC standards, and CQC considerations. Compliance isn't checked at the end. It's part of the brief.
Learn more about our compliance approach →How We Run Your Campaigns
A structured process that ensures nothing goes live until it's right — and nothing stays live that isn't working.
1
Audit & Setup
We audit any existing campaigns (if applicable), set up correctly structured accounts, and install conversion tracking before spending a penny.
2
Build & Review
Campaigns built to spec, all creative and copy reviewed for compliance, then a pre-launch sign-off with you before anything goes live.
3
Launch & Optimise
Campaigns go live with daily monitoring for the first week. After that, ongoing optimisation — bids, copy, audiences — based on what the data shows.
Who Paid Media Is For
Private Clinics & Specialists
High-intent search traffic for specific treatments or consultations — reaching patients ready to book.
Care Homes & Domiciliary Providers
Reaching families who are actively researching care options for a loved one — at the moment they need you most.
Wellness Practitioners
Local awareness and appointment bookings for physiotherapists, therapists, yoga studios, and personal trainers.
Paid Media Works Best With
Paid media performs better when these pieces are in place.
"
We'd tried Google ads before with another agency and wasted thousands with nothing to show for it. Vita rebuilt everything from scratch — proper keyword research, compliant copy, tracking that actually worked. Within three months we had a consistent stream of new patient enquiries.
Clinic Director, Private Physiotherapy Practice — Manchester — Concept testimonial
Testimonial shown for illustrative purposes. Real client testimonials coming soon.
Ready to Get Started?
Let's talk about what paid media could do for your practice.