Wellness Sector
Marketing for Wellness
Practitioners & Studios
Helping physiotherapists, therapists, yoga studios, personal trainers, and wellness practitioners build brands and grow client bases — with marketing that's authentic, effective, and built for your sector.
Who We Work With
Vita works with the full range of wellness practitioners — from sole practitioners to multi-site studios and clinics.
Physiotherapists
Private physiotherapy practices and sports injury clinics.
Therapists & Counsellors
Psychotherapists, counsellors, CBT practitioners, and EMDR therapists.
Yoga Studios & Instructors
Studio owners and independent yoga and Pilates instructors.
Personal Trainers
Independent PTs and fitness professionals building a personal brand.
Nutritionists & Dietitians
Registered nutritionists and dietitians in private practice.
Complementary Therapists
Osteopaths, acupuncturists, massage therapists, and holistic practitioners.
Challenges We Understand
The wellness sector presents unique marketing challenges. These are the ones we're built to solve.
The Differentiation Problem
Standing Out in a Saturated Market
The wellness sector is more competitive than ever. A strong, distinctive brand and consistent marketing presence are no longer optional — they're the difference between a full diary and an empty one. Vita helps wellness practitioners find and communicate what genuinely makes them different.
The Solo Practitioner Problem
Marketing Yourself When You're the Product
For individual practitioners, personal branding is everything. Your clients choose you — not just your service. Vita builds personal brands for wellness professionals that are authentic, professional, and attract the right clients.
The Compliance Nuance
Navigating Professional Body Guidelines
CSP, HCPC, BACP, and other professional bodies all have advertising guidance that practitioner members must follow. Health claims in particular require care. Vita builds wellness marketing within these frameworks as standard.
How We Help Wellness Practitioners
Every service we offer is tailored to the wellness sector — authentic, effective, and built within professional body guidelines.
Marketing Strategy
Direction built around your specialism, your audience, and your goals.
A plan built around your specialism, your clients, and your local or online market.
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Paid Media
Compliant campaigns across Google and Meta that reach patients actively searching.
Google and Meta campaigns reaching clients searching for your specific services.
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Branding & Creative
Visual identities and brand voices built on trust and professional credibility.
A personal brand that reflects your approach, your values, and your expertise.
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Social Media
A consistent, compliant presence that builds your reputation post by post.
Content that showcases your personality, builds community, and converts followers into clients.
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Website Creation
Professional websites that build trust, reflect expertise, and convert visitors.
A website that communicates your approach and makes booking easy.
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Content Creation
Blogs, video, photography and copy that educate your audience and build authority.
Educational content that demonstrates your expertise and drives organic traffic.
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Professional Body Guidance We Know
We don't learn your compliance obligations on the job. We know them before we write a single word of your marketing.
CSP & HCPC Guidelines
Chartered Society of Physiotherapy and Health and Care Professions Council advertising standards for physiotherapists and allied health professionals.
BACP Ethical Framework
British Association for Counselling and Psychotherapy guidance on advertising, testimonials, and outcome claims for therapists.
ASA Health Claims
CAP Code Section 12 rules on health, wellbeing, and fitness claims — applicable across the wellness sector.
Testimonials & Outcomes
How to use client testimonials and outcome statements within the rules that apply to your specific professional registration.
Our Work in the Wellness Sector
A concept project showing how Vita approaches wellness sector briefs.
Meridian Physiotherapy
A growing physio practice, built from the ground up.
View Concept Case Study →Concept project — created to demonstrate Vita's approach and capability.
"
As a solo physio, I was doing everything myself — the treatments, the admin, the social media, the website. Vita took the marketing completely off my plate. My diary is fuller than it's ever been and I haven't touched my Instagram in months.
Physiotherapist, Independent Private Practice — Edinburgh — Concept testimonial
Testimonial shown for illustrative purposes. Real client testimonials coming soon.
Ready to Grow Your Wellness Practice?
Let's talk about what better marketing could mean for your practice.