Monthly Newsletter
The Health & Wellness Marketing Digest
A monthly round-up of compliance updates, marketing ideas, and sector insights — written specifically for health, care, and wellness professionals across the UK.
Monthly
one issue, first Monday
Free
always, no paywall
No spam
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What You'll Get Each Month
One email. Three sections. Useful every time.
Compliance Watch
Any ASA rulings, CAP code updates, or regulatory changes relevant to healthcare marketing in the UK — summarised in plain English so you know what's changed and what it means for your practice.
Recent example
ASA upheld complaint against a dental practice for testimonial that implied typical results without substantiation — we covered what changed and what compliant testimonials look like.
One Useful Idea
One practical, actionable marketing idea every issue — specific to health, care, or wellness. Not generic marketing tips. Something you can actually use this week in your sector.
Recent example
How to set up a Google Business Profile review request workflow for a GP practice — step by step, including what to say and what not to say.
Sector Round-Up
What's happening in health, care, and wellness marketing — notable campaigns, sector news, and anything we've found interesting or instructive. Keep an eye on what others in your sector are doing well.
Recent example
How three UK physiotherapy chains approached social media differently — and what the engagement data showed about which approach resonated most.
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Join Healthcare Professionals Getting the Digest
Every month. Free. No hard sell. Written by people who work exclusively in health, care, and wellness — not a generic marketing newsletter with a healthcare section bolted on.
- Compliance Watch — regulatory updates that affect your marketing
- One Useful Idea — sector-specific, actionable, every issue
- Sector Round-Up — what's happening across health, care, and wellness
- First Monday of every month — predictable, not constant
Written by People Who Only Work in Healthcare
The Digest is written by the Vita team — a marketing agency that works exclusively with health, care, and wellness clients. We don't have a technology client, a retail client, or a hospitality client. Every piece of knowledge in the newsletter comes from work done in your sector.
We're not generalists who occasionally write about healthcare. This is all we do.
Also Worth Knowing
The newsletter is one of several free resources we offer.