Service
Branding & Creative
Visual identities and brand voices that earn trust before a patient ever walks through the door.
A Brand That Works as Hard as You Do
In healthcare and wellness, your brand isn't just a logo — it's a signal. It tells a prospective patient or client whether you're the kind of professional they can trust with something as important as their health. A poorly designed website, an inconsistent visual identity, a tone of voice that doesn't match the quality of your care — these things cost you patients before you've even spoken to them.
Vita builds brands that reflect the standard of care you deliver. Professional, warm, distinctive, and built to last — whether you're a sole practitioner building a personal brand or a care group developing a unified identity across multiple sites.
7 seconds
is all it takes for a first impression to form
3× more
trust generated by consistent, professional branding
10+ years
a well-built brand identity should last without major overhaul
What's Included
Every brand engagement produces a complete, usable identity — not just a logo file and a PDF no one reads.
Logo Design
A distinctive, professional mark that works across every application — digital, print, signage, and everything in between.
Visual Identity System
Colour palette, typography, iconography, and graphic language — a complete visual toolkit that keeps everything consistent.
Brand Guidelines
A clear, practical document covering how to use your brand correctly — so every touchpoint looks like it belongs to the same practice.
Tone of Voice
The words and language that make your brand sound like you — warm, expert, trustworthy, and distinct from your competitors.
Stationery & Collateral
Business cards, letterheads, appointment cards, patient information leaflets — everything designed to brand standard.
Brand Photography Art Direction
Brief and direction for your brand photography shoot — ensuring images that are authentic, professional, and on-brand.
Photography production not included — art direction and brief only.
Built for Compliance from Day One
Every branding & creative campaign and deliverable we create is reviewed against the regulatory framework relevant to your profession — ASA guidelines, CAP codes, GMC and GDC standards, and CQC considerations. Compliance isn't checked at the end. It's part of the brief.
Learn more about our compliance approach →How We Build Your Brand
A rigorous process that uncovers what makes you genuinely different — and builds a brand that communicates it.
1
Brand Discovery
A deep-dive into your practice, your values, your patients, and your competitors. We ask the questions that uncover what makes you genuinely different.
2
Creative Development
Concepts developed and presented with rationale — not just options, but thinking. We explain why each direction works for your specific context.
3
Refinement & Delivery
Feedback incorporated, final assets produced, and full handover — every file format you'll ever need, clearly labelled and organised.
Who Branding & Creative Is For
Individual Practitioners
A solo GP, dentist, or specialist setting up in private practice — your personal brand is as important as your clinical reputation. We build both.
New Practices & Clinics
Launching a new practice and need everything built from scratch — name, logo, visual identity, tone of voice. We handle the lot.
Rebranding Established Practices
An existing practice that's evolved beyond its current brand — or one that was never professionally branded to begin with. Time to fix that.
Branding Works Best With
A great brand is most powerful when these services bring it to life.
"
I'd been putting off getting a proper brand together for years — always too busy, never felt like the right time. Vita made the whole process straightforward. The result looked more professional than I ever expected and it genuinely reflected what my practice stands for.
Consultant Dermatologist, Private Practice — Birmingham — Concept testimonial
Testimonial shown for illustrative purposes. Real client testimonials coming soon.
Ready to Get Started?
Let's talk about what branding & creative could do for your practice.