Service
Social Media
A consistent, compliant presence across the platforms your patients and clients use — building trust and reputation post by post.
Social Media That Builds, Not Risks
For healthcare professionals, social media is a double-edged sword. Done well, it builds trust, demonstrates expertise, and keeps your practice front of mind. Done carelessly, it can breach GMC or GDC guidelines, violate patient confidentiality, or make claims the ASA would flag.
Vita manages social media for health, care, and wellness professionals who want the benefit without the risk. We handle strategy, content creation, scheduling, and compliance — so you can focus on your patients.
72%
of patients research healthcare providers on social media before booking
3–5×
per week — the posting frequency that builds consistent audience growth
0
compliance breaches across all social content we manage
What's Included
Everything from strategy to posting — managed, compliance-checked, and tailored to your sector.
Social Media Strategy
Platform selection, content pillars, posting frequency, and audience targeting — built around your sector and your goals.
Content Calendar
A monthly content plan covering every post — topic, format, copy direction, and visual brief — planned in advance and approved by you.
Post Design & Copywriting
Every post designed and written to brand standard — all copy reviewed against GMC, GDC, and CAP code guidelines before scheduling.
Scheduling & Publishing
We handle the scheduling and publishing — nothing goes out without your approval, and nothing goes out that hasn't been compliance-checked.
Community Management Guidance
Guidelines for responding to comments and messages — including how to handle sensitive patient enquiries appropriately.
Monthly Analytics Report
Plain-English monthly report — reach, engagement, follower growth, and what it all means for your practice.
Built for Compliance from Day One
Social media content for healthcare professionals is subject to GMC advertising guidance, GDC marketing standards, and ASA rules on health claims. Patient testimonials, before/after imagery, and outcome claims all carry specific compliance requirements. Every post we create is reviewed against these frameworks.
Learn more about our compliance approach →How We Manage Your Social Media
A monthly rhythm that keeps your channels active, consistent, and compliant — without you having to think about it.
1
Strategy & Setup
Platform audit, profile optimisation, content pillars defined, and a 30-day content plan built before we post a single thing.
2
Monthly Content Creation
Every month: content calendar drafted, designs produced, copy written, compliance reviewed, and your approval confirmed — then scheduled.
3
Review & Optimise
Monthly performance review — what resonated, what didn't, and what we're adjusting for next month.
Who Social Media Is For
Individual Practitioners
A GP, dentist, or specialist who wants a professional LinkedIn or Instagram presence without the time or compliance risk of managing it themselves.
Care Homes & Providers
Care homes and domiciliary providers using social to build community trust, showcase culture, and reach families researching care options.
Wellness Studios & Practitioners
Physiotherapists, yoga studios, and wellness practitioners where social is a primary acquisition channel — managed properly and consistently.
Social Media Works Best With
Social performs better when these foundations are in place.
Branding & Creative
Consistent brand makes every post more effective.
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Content Creation
Long-form content repurposed for social.
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Paid Media
Organic social supported by targeted paid campaigns.
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Marketing Strategy
Social is one channel — strategy defines the whole picture.
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"
Managing our care home's social media in-house was creating more problems than it solved — staff didn't have the time and we were never sure if we were saying the right things. Vita took it off our plate entirely. The content is professional, consistent, and we've never had to worry about compliance.
Registered Manager, Residential Care Home — Yorkshire — Concept testimonial
Testimonial shown for illustrative purposes. Real client testimonials coming soon.
Ready to Get Started?
Let's talk about what social media could do for your practice.