Our Process
From First Conversation to Lasting Results
Great marketing starts with great understanding. Here's exactly how we work — and what you can expect at every step.
Discovery
Before we do anything, we listen. Discovery is a structured conversation — usually one or two sessions — designed to give us a clear picture of where you are, who your audience is, what your competitors are doing, and where you want to go.
- Your practice or business: structure, history, team, culture
- Your patients or clients: who they are, what they need, how they find you
- Your competitors: what they're doing well, where you can differentiate
- Your goals: realistic targets for the next 6–12 months
- Your budget: honest conversation about what's possible at your scale
Strategy
Strategy is where the thinking happens. Based on everything from Discovery, we build a marketing plan that's specific to your sector, your audience, and your budget — covering positioning, channels, messaging, content, and a realistic timeline.
- Brand positioning and messaging framework
- Channel strategy (which platforms and why)
- Content pillars and campaign themes
- Budget allocation and phasing
- 90-day launch roadmap
Creative
This is where the work is made. Brand identity, campaign creative, website design, social content, ad copy — everything produced to the highest standard and reviewed against the compliance framework relevant to your profession before anything goes near an audience.
- All creative produced to agreed brand guidelines
- ASA, CAP, GMC, GDC, and CQC compliance review built into every deliverable
- Rounds of feedback structured into the timeline
- Final sign-off before anything is published or launched
Launch
Launch is never rushed. Every element is tested, reviewed, and signed off before it reaches your audience. We coordinate all moving parts — platforms, assets, tracking, and team briefings — so launch day is smooth.
- Coordinated launch across all agreed channels
- Analytics and tracking verified before go-live
- Team briefing and handover documentation where needed
- Post-launch monitoring for the first 48 hours
Optimise
Marketing isn't a one-time event. We monitor performance against the goals set in Strategy, identify what's working and what isn't, and continuously refine. You'll receive regular reporting in plain English — no jargon, no spin, just honest data and clear next steps.
- Monthly performance reports (plain English, no dashboards to learn)
- Quarterly strategy reviews
- Channel and budget reallocation based on performance
- Ongoing creative refreshes to maintain relevance
How We Engage
Every client relationship is different. We offer three ways to work together.
Project
A defined deliverable with a clear start and end point. Ideal for brand identity builds, website projects, campaign launches, or one-time strategy engagements.
Suited to: New practices launching from scratch, one-off campaigns, defined creative briefs.
Retained Partnership
An ongoing monthly relationship where Vita acts as your dedicated marketing team. We handle strategy, creative, publishing, and reporting — you focus on your practice.
Suited to: Growing practices, solo practitioners scaling up, providers who want hands-off marketing that works.
Consultancy
Strategic direction and expert guidance for organisations that have in-house marketing resource. We provide the sector knowledge, compliance oversight, and creative thinking — your team executes.
Suited to: Larger practices, care groups, or wellness brands with internal teams.
All engagements are priced individually following a Discovery conversation. We don't publish fixed prices because the right solution depends entirely on your goals, your sector, and your scale. What we can promise is transparency — you'll always know exactly what you're investing and why.
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