Service
Marketing Strategy
Direction built around your specialism, your audience, and your goals — not a generic template applied to every client.
Strategy Before Everything
Most marketing fails not because the execution is poor, but because the thinking behind it is absent. A GP practice running Google ads without a strategy is spending money without direction. A care home posting on social media without a content plan is creating noise, not trust.
Vita's marketing strategy service gives you the foundation everything else is built on. We research your market, understand your audience, analyse your competitors, and build a plan that's specific, measurable, and realistic for your stage of growth — whether you're launching from scratch or trying to get more from what you're already doing.
68%
of healthcare professionals have no documented marketing strategy
3×
more effective — businesses with a strategy vs those without
90 days
to a clear, actionable marketing roadmap with Vita
Statistics are illustrative industry estimates.
What's Included
Every strategy engagement begins with Discovery and concludes with a documented, actionable marketing plan you can use immediately.
Audience Research
In-depth research into your patients or clients — who they are, what they need, how they search, and what drives their decisions.
Competitor Analysis
A clear picture of what your competitors are doing well, where the gaps are, and where you can differentiate meaningfully.
Brand Positioning
Your unique positioning in the market — what you stand for, who you serve, and how you communicate your difference.
Channel Strategy
Which platforms and channels will reach your audience most effectively — with budget allocation and prioritisation.
Messaging Framework
The words and language that resonate with your audience — headlines, value propositions, and tone of voice guidelines.
90-Day Roadmap
A practical, phased action plan for the first 90 days — with milestones, owners, and realistic timelines.
Built for Compliance from Day One
Every marketing strategy campaign and deliverable we create is reviewed against the regulatory framework relevant to your profession — ASA guidelines, CAP codes, GMC and GDC standards, and CQC considerations. Compliance isn't checked at the end. It's part of the brief.
Learn more about our compliance approach →How We Build Your Strategy
Strategy at Vita is a collaborative process, not a document we disappear and produce alone. You're involved at every stage.
1
Discovery Sessions
Two structured conversations to understand your business, your market, your patients or clients, and your ambitions. We ask the questions generalist agencies never think to ask.
2
Research & Analysis
We go deep on your market — competitor audits, audience research, keyword analysis, and channel benchmarking. All filtered through the lens of your sector.
3
Strategy Delivery
A clear, documented marketing strategy delivered in a format you can actually use — not a 60-slide deck that gathers dust. Followed by a walkthrough session and a 30-day check-in.
Who Marketing Strategy Is For
Launching a New Practice
Setting up in private practice and need to know where to focus first? Strategy gives you a clear starting point and prevents wasted spend on the wrong channels.
Scaling an Existing Practice
Already established but growth has plateaued? Strategy identifies where the opportunity is and builds a plan to reach it.
Consolidating Multiple Services
Running several services or locations and struggling to market them coherently? Strategy brings everything under one positioning framework.
Strategy Works Best With
Marketing strategy is the foundation — these services build on it.
Paid Media
Put your strategy into action with targeted campaigns.
Explore →
Content Creation
Strategy defines what to say — content creation says it.
Explore →
Branding & Creative
Your strategy shapes your brand. Build both together.
Explore →
Social Media
Strategy defines your channels. Social brings them to life.
Explore →
"
Before working with Vita, we were doing bits of marketing here and there — social posts, the odd Google ad — but nothing joined up. The strategy they built gave us a clear plan for the first time. We knew exactly what to focus on and why.
Practice Manager, Private GP Clinic — London — Concept testimonial
Testimonial shown for illustrative purposes. Real client testimonials coming soon.
Ready to Get Started?
Let's talk about what marketing strategy could do for your practice.