Service
Content Creation
Content that educates your audience, establishes your expertise, and builds the kind of trust that turns a website visitor into a patient.
Content That Does More Than Fill a Page
In healthcare and wellness, content isn't just marketing — it's education. A blog post that genuinely helps a patient understand their condition. A video that demystifies a treatment they've been anxious about. A patient guide that sets the right expectations before they arrive. Done well, content builds trust before you've ever spoken to someone.
Vita creates content for health, care, and wellness professionals that is accurate, accessible, and written within the compliance frameworks that govern what you can and cannot claim. Every piece reviewed. Every claim substantiated. Every word earning its place.
3× more
leads generated by content marketing vs outbound marketing
62% less
cost per lead for content marketing vs traditional advertising
100%
of content reviewed against sector compliance requirements
What's Included
From long-form articles to patient information guides — content produced, reviewed, and published with sector compliance built in.
Blog Articles & Long-Form Content
Researched, well-written articles that answer the questions your patients are actually searching — building organic traffic and demonstrating expertise.
Website Copywriting
Every page of your website written to convert — clear, warm, and professional copy that reflects your practice and speaks directly to your patients.
Patient Information Content
Treatment guides, procedure explainers, pre and post-care instructions — content that sets expectations and reduces patient anxiety.
Video Production
Practice overview videos, staff profiles, treatment explainers, and patient journey content — produced to brand standard.
Video production involves on-site filming — logistics coordinated with you.
Email Newsletters
Regular, valuable emails that keep your patients and clients engaged — updates, health tips, practice news, and seasonal content.
Case Studies & Patient Stories
Anonymised patient journeys and outcome stories — produced with a proper consent framework and reviewed for compliance before publication.
Built for Compliance from Day One
Healthcare content is subject to strict rules on health claims, testimonials, before/after imagery, and outcome statements. The ASA, CAP Code, GMC, GDC, and CQC all have specific guidance on what content can and cannot say. Every piece of content Vita produces is reviewed against the framework relevant to your profession before it's published anywhere.
Learn more about our compliance approach →How We Create Your Content
A planned, reviewed, and measured approach — so every piece earns its place and does its job.
1
Content Strategy
Topics, formats, frequency, and audience — built around your goals and your patients' questions. We plan before we write.
2
Production & Review
Content produced to brief, reviewed internally for quality and compliance, then presented to you for approval before publication.
3
Publish & Measure
Content published to the right channels at the right time — with monthly reporting on what's driving traffic, engagement, and enquiries.
Who Content Creation Is For
Clinical Specialists
A consultant or specialist who wants to establish genuine thought leadership in their field — content that reflects the depth of their expertise.
Care Homes & Providers
Care providers who need to build trust with families long before they make contact — through content that's warm, transparent, and reassuring.
Wellness Practitioners
Physiotherapists, therapists, and wellness practitioners for whom content is a primary source of organic traffic and new client enquiries.
Content Creation Works Best With
Content performs best as part of an integrated marketing approach.
"
Writing our own content was always the thing that fell to the bottom of the pile. Vita took it over completely — blog posts, patient guides, email updates. The quality is excellent and we never have to worry about whether it's saying the right things from a compliance perspective.
Practice Manager, Specialist Dental Practice — Bristol — Concept testimonial
Testimonial shown for illustrative purposes. Real client testimonials coming soon.
Ready to Get Started?
Let's talk about what content creation could do for your practice.