Health Sector
Marketing for Health
Professionals & Clinics
From solo GPs building a private practice to multi-specialty clinics looking to grow — Vita builds marketing that earns trust, drives enquiries, and always meets GMC and GDC standards.
Who We Work With
Vita works with the full spectrum of private health professionals — from sole practitioners to established multi-site clinics.
GPs & Private Physicians
GPs moving into private practice and physicians building independent consultation businesses.
Dentists & Dental Practices
Private and mixed-practice dental practices, cosmetic dentistry, and specialist dental services.
Surgeons & Consultants
Private surgeons, consultants, and specialists building personal brands alongside NHS careers.
Specialist Clinics
Cardiology, dermatology, orthopaedics, cosmetic medicine — single and multi-specialty private clinics.
Diagnostic & Imaging Centres
Private diagnostic services, imaging centres, and pathology practices.
Allied Health Professionals
Occupational therapists, podiatrists, optometrists, and other regulated allied health practitioners.
Challenges We Understand
Healthcare marketing is uniquely complex. These are the challenges we hear most from health professionals — and the ones we're built to solve.
The Compliance Problem
Marketing Without the Regulatory Risk
The GMC's Good Medical Practice, GDC marketing standards, ASA advertising codes, and CAP health claim rules create a complex web of obligations for health professionals. One incorrect claim can result in a formal complaint. Vita builds everything within these frameworks from the start.
The Time Problem
No Time to Learn Marketing
You trained for years to become a clinician, not a marketer. Managing Google ads, writing social content, and keeping a website updated shouldn't be your problem. Vita handles it — so you can focus on your patients.
The Trust Problem
Standing Out Without Underselling Yourself
Healthcare marketing requires a careful balance — visible enough to attract new patients, professional enough to maintain trust, compliant enough to satisfy regulators. That balance is exactly what Vita is built to strike.
How We Help Health Professionals
Every service we offer is available to health professionals, all delivered with GMC, GDC, ASA, and CAP code compliance built in.
Marketing Strategy
Direction built around your specialism, your audience, and your goals.
Positioning you in the private health market with a plan that works.
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Paid Media
Compliant campaigns across Google and Meta that reach patients actively searching.
Google Search campaigns targeting high-intent health queries in your area.
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Branding & Creative
Visual identities and brand voices built on trust and professional credibility.
A personal brand that reflects the standard of your clinical expertise.
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Social Media
A consistent, compliant presence that builds your reputation post by post.
GMC and GDC compliant content that builds your reputation online.
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Website Creation
Professional websites that build trust, reflect expertise, and convert visitors.
A website that converts health-conscious visitors into patients.
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Content Creation
Blogs, video, photography and copy that educate your audience and build authority.
Patient education content that builds trust before the first appointment.
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Compliance We Know Cold
We don't learn your compliance obligations on the job. We know them before we write a single word of your marketing.
GMC Advertising Guidelines
Good Medical Practice on advertising, testimonials, comparative claims, and fees. We know what doctors can and cannot say.
GDC Marketing Standards
GDC Standards for Dental Professionals on advertising, social media, patient claims, and before/after imagery.
ASA Advertising Codes
The UK Code of Non-broadcast Advertising — health claim rules, substantiation requirements, and testimonial restrictions.
CAP Code Health Claims
Section 12 of the CAP Code covering health, beauty, and food supplement claims. Every claim we make is substantiable.
Our Work in the Health Sector
A concept project showing how Vita approaches health sector briefs.
Dr Clara Westfield
Personal brand for a private cardiologist.
View Concept Case Study →Concept project — created to demonstrate Vita's approach and capability.
"
Finding a marketing agency that understood the GMC guidelines was the hardest part. Every agency we spoke to before Vita either didn't know the rules or wanted us to take risks we weren't comfortable with. Vita got it immediately.
Consultant Cardiologist, Private Practice — London — Concept testimonial
Testimonial shown for illustrative purposes. Real client testimonials coming soon.
Ready to Grow Your Health Practice?
Let's have an honest conversation about where you want to go.