Privacy Policy — Vita Marketing

1. Who We Are

Vita Marketing is a UK marketing agency specialising in health, care, and wellness. We provide marketing services to businesses and professionals operating in the UK health, care, and wellness sectors.

Company name: [TODO: Insert registered company name]
Registered address: [TODO: Insert registered address]
Email: hello@vitamarketing.co.uk
Website: www.vitamarketing.co.uk
ICO registration number: [TODO: Insert ICO number — register at ico.org.uk if not yet done]

For questions about this policy or your personal data, contact us at hello@vitamarketing.co.uk.

2. What Data We Collect

Contact Form

When you submit the contact form on our website, we collect:

Your name
Your email address
Your message and any additional information you choose to provide
Timestamp of submission

Lead Magnet and Newsletter Subscriptions

When you request a free resource or subscribe to our newsletter, we collect:

Your email address
The resource you requested
Timestamp of submission

Analytics

We use Google Analytics 4 to understand how visitors use our website. This collects: pages visited and time spent; approximate geographic location (country/region level); device type, browser, and operating system; traffic source (how you found us). [TODO: Confirm GA4 is live before making this claim — currently in placeholder state. If GA4 is not active at launch, replace this section with: "We do not currently use analytics on this website."] Google Analytics uses cookies. See our Cookie Policy for details.

Cookies

We use cookies on this website. See our Cookie Policy for full details.

Data We Do Not Collect

We do not collect payment card information, sensitive personal data, or special category data through this website. We do not use advertising trackers or sell your data to third parties.

3. How We Use Your Data

We use the data we collect for the following purposes:

To respond to enquiries submitted via our contact form
To deliver the free resource you requested (via email through Resend)
To send the monthly Health & Wellness Marketing Digest (if you subscribed)
To understand how our website is used and improve it (analytics)
To comply with legal obligations

Legal Basis (UK GDPR)

We process your personal data under the following legal bases as defined in the UK General Data Protection Regulation (UK GDPR):

Legitimate interests (Article 6(1)(f)) — responding to contact form enquiries and understanding website usage through analytics
Consent (Article 6(1)(a)) — email subscriptions for resources and newsletter. You can withdraw consent at any time by unsubscribing or contacting us.
Legal obligation (Article 6(1)(c)) — where required by law

4. Who We Share Your Data With

We use a small number of trusted third-party services to operate this website. We do not sell your data.

Resend

We use Resend (resend.com) to send transactional emails — including resource delivery emails and newsletter issues. Your email address is processed by Resend solely for this purpose. Resend is a US-based service operating under Standard Contractual Clauses for UK data transfers.

Google Analytics

We use Google Analytics 4 (Google LLC) to analyse website usage. Data is processed under Google's data processing terms. Google may transfer data outside the UK. [TODO: Confirm GA4 status before launch — see note above.]

Vercel

Our website is hosted by Vercel Inc. Contact form and subscription data passes through Vercel's infrastructure on the way to our email API. Vercel is a US-based service operating under Standard Contractual Clauses for UK data transfers.

Legal Requirements

We may share your data if required to do so by law, regulation, or court order.

5. How Long We Keep Your Data

Contact form enquiries: retained for up to 3 years from the date of enquiry, or until the end of any resulting client relationship, whichever is longer
Email subscriber data: retained for as long as you remain subscribed, plus 12 months after unsubscribing
Analytics data: Google Analytics data is retained for 14 months (Google's default retention period)

6. Your Rights Under UK GDPR

Under UK data protection law, you have the right to:

Access the personal data we hold about you
Correct inaccurate personal data
Request deletion of your personal data ("right to be forgotten")
Restrict or object to certain processing of your data
Data portability (receive your data in a machine-readable format)
Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at hello@vitamarketing.co.uk. We will respond within one month of receiving your request.

You also have the right to lodge a complaint with the UK's supervisory authority: The Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. Website: ico.org.uk. Helpline: 0303 123 1113.

7. Cookies

We use cookies on this website. For full details of the cookies we use, how they work, and how to manage them, see our Cookie Policy.

View our Cookie Policy →

8. Changes to This Policy

We may update this privacy policy from time to time. When we make material changes, we will update the "last updated" date at the top of this page. We encourage you to review this policy periodically.

9. Contact Us

If you have questions about this policy or how we handle your personal data:
Email: hello@vitamarketing.co.uk
Post: [TODO: Insert registered address]

We aim to respond to all privacy queries within 5 working days.